Recognition
FDA award-recognised.
We won the US FDA Low Cost Traceability Challenge with our first generation software. Haloglide is the platform that grew from it.
About Haloglide
Markets run on claims people cannot check for themselves. We help make the evidence behind products and businesses usable, so trust no longer depends on blind faith.
Our mission
Our customers don't compete on transparency. They compete on quality, safety, craft, provenance and responsible production. Haloglide gives them the evidence behind those qualities, so better practices earn a premium, market access, finance or simply a buyer's confidence, rather than becoming another cost.
We believe stronger requirements should not mean more paperwork, and that smaller producers should never be excluded because proving what they do well costs more than doing it. So evidence is collected once and reused, technology absorbs the complexity, and the owner always decides what is shared and with whom.
What we stand for
Recognition
We won the US FDA Low Cost Traceability Challenge with our first generation software. Haloglide is the platform that grew from it.
Works with the real world
Supply chains already run on many systems, spreadsheets and paper. GS1 and EPCIS let trusted evidence move between them, so nobody has to start again.
Transparency where it matters
Transparency is a capability, not an obligation to expose everything. Your IP, pricing and people stay protected while the right evidence reaches the right party.
People, planet and profit
Sustainability has to work economically to endure. When evidence is credible and easy to share, responsible producers can capture the value they create.
The team

Founder and CEO
John Pennington is the founder and CEO of Haloglide, created around a simple ambition.
A future in which every product carries a trusted account of where it came from, what happened along the way and whether the promises made about it withstand scrutiny.
Having spent his career building and leading technology businesses across global markets, John believes transparency will become a defining competitive advantage. His work at Haloglide is about making that transparency practical and scalable, so businesses can prove their promises, responsible producers can capture the value they create and buyers can choose with confidence.
Advisory
Our advisors bring governance, international trade and commodity risk experience across New Zealand, Asia, Europe and the Gulf.
Co-founder and director of Augen Software Group in New Zealand and Vietnam, and of the Kiwi Connection Tech Hub. Former chair of NZTech and of the Digital Council, and co-founder of many of New Zealand's industry tech networks.
Chief executive, board chair and trustee with governance and leadership experience across the Middle East, Fiji, India, Australia and New Zealand. Deep understanding of international trade and the relationships that move goods across borders.
Global Head of Portfolio and Risk Management at Nippur AG, with three decades across telecommunications, digital and media strategy in Australia, the UK and the Gulf. Brings the buyer and financier view of commodity volatility and supply risk.
Book a 30-minute walkthrough and we'll show you Haloglide running on your kind of supply chain.